Bio Sculpture expands Selfridges partnership with Birmingham nail salon

 

Bio Sculpture has opened a second location at Selfridges, bringing its nail salon services to Birmingham following the launch of its first standalone UK nail salon at Selfridges London.

 

Located within the Beauty Hall, the new salon - the only nail salon in Selfridges Birmingham - marks the next phase of the brand's UK retail expansion.

 

Echoing the design of the Selfridges London salon, the new space promises a welcoming environment within the dynamic beauty hall.

 

The salon brings Bio Sculpture's signature prescriptive approach to nail health to customers across the Midlands, offering the same premium treatment experience that the brand says has "quickly established the brand as a standout destination within Selfridges London".

 

It offers professional Bio Sculpture manicures, including classic gel, builder gel and nail art services, alongside expert nail health consultations, personalised prescriptive treatments, and a curated retail offering featuring Bio Sculpture's professional and at-home nail care range.

 

Claire Aggarwal, UK CEO of Bio Sculpture & RE:NEW Beauty, said: "The opening at Selfridges Birmingham marks another exciting milestone in Bio Sculpture's UK growth journey.

 

"Following the incredible reception to our London salon, we're proud to continue expanding our partnership with Selfridges and introduce even more customers to our prescriptive approach to nail health.

 

"Our ambition is to redefine what clients expect from a nail appointment by combining industry-leading technical expertise with a premium, personalised experience that puts nail health first."

 

The opening follows Selfridges' continued investment in its beauty halls, with the department store also identifying Birmingham as one of the UK's most influential beauty hubs.

 

From skin health essentials and expressive fragrance trends to advanced hair treatments and long-wear makeup, the Midlands city isn't just keeping up with beauty trends - it's setting the pace, the retailer previously said as it revealed the trends behind Birmingham's beauty boom.